The top specialty coffee trade exhibition in Europe will occur in Belgium. The 2026 World of Coffee will take place from June 25 to 27 in Brussels famous Palexpo Exhibition and Convention Center. The Specialty Coffee Association (SCA) hosts this yearly event which brings together coffee industry professionals including roasters and baristas and producers and coffee lovers to discover the latest developments and market trends and new offerings of the specialty coffee sector.
The specialty coffee industry has increased sales because consumers want only high-quality beans that have been ethically sourced. This world of coffee is of much significance to this sector since it acts as a gateway through which the exchange of knowledge and networking are portrayed, together with exhibitions that make this industry move forward.
Advantages of Exhibiting at World of Coffee 2026
The most important advantages of exhibiting at the next World of Coffee Brussels 2026 are:
World of Coffee editions have attracted a great and very rich audience from the whole world to their previous events. For instance, the 2024 event in Athens welcomed more than 10,000 visitors and had over 350 exhibitors from different countries.
Your company will be one of the many that will be able to showcase its products and services to a large and diverse audience, consequently, brand recognition will be increased and a global partnership entry point will be created.
The venue is ideal for the industry professionals, decision-makers, and customers to all come together, thus paving the way for the formation of mutually advantageous partnerships and alliances.
Being an exhibitor, you will be able to access the very latest in trends, technological research outcomes, and market requirements in specialty coffee. Consequently, you can get ready ahead for the trends and be the one who matches their supply with the demand.
You can also give lectures, take part in workshops, and become a visionary by enlightening people and engaging in the debate regarding the future developments in the coffee industry.
Exhibiting at the World of Coffee Brussels 2026 that is approaching will be a great opportunity for you to gain visibility in the market and to show your dedication to the specialty coffee industry that you will be keeping on developing through innovation and cooperation. A trustworthy exhibition stand builder in Europe is all you need to get the best exhibition stand design & build services.