Every year Amsterdam hosts the International Broadcasting Convention (IBC), which is the main event for the world’s media, entertainment, and tech industries. The 2026 edition is set to take place at the RAI Amsterdam exhibition and conference center from September 11 to 14. Bringing together hundreds of professionals from worldwide, the IBC Trade Fair features people coming from different areas such as broadcasting, content production, OTT, corporate and government video applications.
For more than half a century, the trade show has been a meeting point for the industry to network, learn and sell. The 2024 IBC event counted over 45,000 visitors and 1,350+ exhibitors from more than 170 countries. IBC 2026 is likely to attract massive participation by both, the exhibitors and the visitors. It will be an excellent occasion for the companies and the professionals to meet face to face once more. Hire a skilled exhibition stand maker in Amsterdam for your exhibit requirements to gain maximum ROI as an exhibitor.
Top Benefits of Exhibiting at IBC Amsterdam 2026
Brand and solution exposure of the highest level that can hardly be registered elsewhere due to the over 45,000 attendees hailing from 170+ countries. You can showcase your products and services to a niche but highly influential audience on a global scale.
A majority of the exhibitors are likely to confirm that over IBC, lead generation of such quality and quantity that they actually sold would be hard to find elsewhere. Therefore, you will be able not just to get high-quality leads from your current customers but also to get in touch with new possible clients.
IBC is the best place for you to help up your already existing relationships and create new ones. The event has the most face time with your industry colleagues plus the possibility of building alliances.
The atmosphere facilitates significant Business-to-Business (B2B) relations. Consequently, a lot of exhibitors say that IBC has been the place where they have had successful contract negotiations, announced new partnerships, and sometimes even sold whole systems.
At IBC, you get close-up access to competitor innovation, strategies, and messaging. Therefore, this enables benchmarking to improve your offerings, spot opportunities, and strengthen your unique value proposition.
Let’s now turn to the most crucial issue. Are you planning on showcasing your products at IBC Amsterdam 2026? If so, consider hiring the top stand designer/builder/contractor to create, manufacture, and set up your booth. A professional exhibition stand builder in the Netherlands like Mavonorm, has years of experience in the field of stand building.