The upcoming EICMA Milan – International Motorcycle and Accessories Exhibition will rev up the business from November 4 to 9, 2025, at the Fiera Milano Rho complex, a global symbol. As the world’s premier motorcycle trade show, EICMA has companies, dealers, press, and enthusiasts coming in from all over the globe.
EICMA Milan 2025 on your radar? With the right stand fabricator in Milan, it’s vital to work with. Mavonorm Exhibits combines Italian expertise with global project experience to deliver exhibition stands that stop traffic—engaging the visitor, strengthening brand identity, and achieving marketing objectives.
Perks of Exhibiting at the Upcoming EICMA 2025
In the last edition, the expo witnessed more than 750,000 visitors from over 130 countries. Exhibition at EICMA guarantees access to the real international audience that can easily promote brand identity and unlock new export markets.
More than 1200 buying companies, including major OEMs, fleet buyers, and dealer groups, were in attendance and truly participated in the Wang Show. This assures high-level B2B meetings with instant lead generation and sales orders for the exhibitors.
An excess of 1,300 exhibitors of motorcycles, parts, accessories, apparel, and technology showcased. The wide-reaching scope of exhibitors forges the synergies between the supply chains that are crucial for sourcing partnerships, engineering alliances, and cross-industry innovation.
More than 350 new motorbikes, scooters, accessories, and concepts made their world debut. Membership at EICMA places your brand in front of everyone, confirming your innovative spirit and putting your company on the radar of media professionals.
At the time of the occasion, the press coverage by print and online media reached more than 5,000 accredited journalists, thereby making headline grabs worldwide. Being part of this ensures optimal PR visibility and strengthens brand storytelling.
The program is filled with seminars, panel discussions, and live demonstrations on EV powertrains, smart helmets, connectivity, and green mobility. Through the exhibition, money-worthy exhibitors portray themselves as subject-matter experts, so as to attract highly intelligent customers and partners.