Eurobike is the largest and most prestigious trade fair for the bicycle industry. The 2026 edition of the Eurobike is set to be held from 24 to 27 June 2026 at the Messe Frankfurt in Germany. Eurobike brings together manufacturers, distributors, retailers, media, cyclists, and trade visitors from over 100 countries under one roof. Therefore, more than 30,000 bicycle enthusiasts and 170+ exhibitors participate at the Eurobike event each year.
The event plays a critical role in introducing the latest innovations, trends, and technologies in urban mobility and cycling. It features exhibits of e-bikes, bicycles, components, accessories, services, and technologies. Beyond the exhibits, Eurobike also hosts conferences, forums, and presentations covering topics like sustainability, e-mobility, micro-mobility, and urban development. To make a strong impression and stand out among exhibitors, partnering with a professional exhibition stall fabrication in Germany ensures your booth attracts maximum attention and effectively showcases your brand.
Benefits of Participating at Fi Europe 2026 in Frankfurt
As a platform for the international bicycle industry, there are several benefits for cycle brands and suppliers to participate as exhibitors at Eurobike:
The event provides you access to international customers, importers, local dealers, and distributors from Europe and beyond in one place. Therefore, it amplifies your brand visibility on a global scale.
Eurobike is ideal for finding business partners, signing distribution deals, and expanding your brand into new territories. Also, the networking opportunities for you are immense.
By visiting other exhibitor booths and attending knowledge sessions, you can gain valuable insights. You can gain knowledge of industry trends, innovations, regulations, and the future of urban mobility.
The large visitor crowd makes it an ideal platform for you to launch new bicycles, components, gears, and technologies.
You can assess the latest products, innovations, and strategies launched by competitors in one go at the exhibition.
Media presence gives valuable PR coverage to ramp up your brand awareness among cycling enthusiasts worldwide.
Major investments are often justified given the high sales, leads, and partnerships generated directly at and after the trade fair.