The FIBO 2026 Cologne is the world’s largest trade fair for fitness, wellness, and health, currently held annually in Cologne, Germany. With its comprehensive product and service portfolio, FIBO brings together all areas of the fitness industry under one roof. Visitors can discover the latest trends, innovative fitness equipment, and technologies, as well as services and concepts from the areas of fitness, wellness, and health during the exhibition.
As the undisputed number one in the sector, FIBO has long since evolved into an indispensable industry gathering and a crucial order platform for suppliers and retailers. Every year, over 150,000 visitors and approximately 1,500 exhibitors from more than 50 countries gather in FIBO Cologne. Here they come to network, inspire new ideas, and cultivate important business relationships. Visitors include gym and fitness studio owners, health club managers, wellness professionals, athletes, professionals from the health sector, as well as representatives of municipalities, clubs, and associations.
Why You Must Exhibit at FIBO 2026?
FIBO is among the top exhibiting shows in Germany. The reasons why you must participate in the upcoming FIBO 2026 trade fair include:
Network With Industry Leaders & Decision-Makers: With over 150,000 visitors, FIBO provides unparalleled opportunities to network with potential customers, partners, and industry peers. You can learn about the latest trends, pain points, and how your products/services can provide solutions.
Gain New Customers & Sales Leads: As the world’s largest fitness trade show, FIBO puts you in front of qualified buyers and decision-makers looking for new and innovative products/services. You can raise brand awareness, promote your offerings, and close new deals. Many exhibitors use it as a primary sales tool.
Launch New Products & Services: The show provides an excellent platform to launch new offerings with worldwide media coverage and a targeted industry audience. You can generate buzz and position your brand as an innovator.
Benchmark Against Competitors: By visiting other exhibitor booths, you can see what your competitors are showcasing and gain valuable insights into new product areas and solutions. This helps improve your offerings.
Gather Market & Industry Insights: Immersing yourself at FIBO is a great way to understand changing trends, pain points, new segments, and future opportunities. You’ll return with fresh perspectives to shape your 2023 strategy and roadmap.
With our unmatched expertise and quality control, Mavonorm Exhibits provides exhibitors with an all-inclusive solution to create the perfect branding and lead generation environment at FIBO. Rather than risking poor impressions, savvy companies make Mavonorm one of the best exhibition stand fabricator in Cologne, their first choice to meet engagement and ROI goals.