Gamescom is one of the largest and most important trade shows for computer and video games around the world. It is held annually in Cologne, Germany, and the 2026 edition is scheduled to be held from 26-30 August.
Gamescom was first held in 2009 and has grown tremendously over the years. It is now considered the world’s largest event for computer and video games in terms of visitor numbers. The show provides a great platform for companies from the interactive games industry to present their latest products and services. Hundreds of thousands of trade visitors, fandom, and media visit the event each year.
The event features the latest games from major gaming publishers like Nintendo, Microsoft, Sony, EA, and more. Visitors can enjoy new game reveals, updates on announced titles, hands-on demos, eSports tournaments, and other interactive experiences. With over 335,000 visitors and 1,400 exhibitors expected at Gamescom 2026, creating an eye-catching presence is crucial. Partnering with a professional stand manufacturer in Germany ensures your booth stands out, attracts maximum attention, and effectively showcases your brand to a global gaming audience.
Perks of Participating at Gamescom 2026 in Cologne
There are several compelling reasons and benefits for video game companies, publishers, and developers to participate at Gamescom Cologne. Some of the top benefits include:
Massive Reach: With over 300,000 attendees, Gamescom provides access to a huge target audience base of gamers, fans, press, and buyers under one roof.
Global Media Attention: It is one of the biggest gaming events covered by the media. Exhibiting helps generate worldwide PR and marketing for your games, studio, or company.
Great Networking Platform: The event offers opportunities to network with players, influencers, potential publishers, investors, and other industry professionals.
Testing Ground: Gamescom is a perfect testing ground. It allows exhibitors to get early feedback on upcoming titles and games from a vast audience before release.
Recruitment Opportunities: As Gamescom attracts top gaming talent, it can help companies to source and hire new talent.
Business Deals: The event facilitates finding potential localization partners, distribution agreements, outsourcing studios, etc.
Fan Engagement: Directly interacting with gamers at the show helps in cultivating relationships to build fandom and community around games.
Sales & Pre-orders: Exhibitors can take pre-orders, and sell exclusive Gamescom merchandise to monetize during the event.
You need to have an attractive exhibition stand design to garb all the benefits of exhibiting at Gamescom 2026. Let us know how you can.