The International Broadcasting Convention (IBC) will return to Amsterdam from the 11th to the 14th of September, 2026, at the RAI Amsterdam Convention Centre. A world-class convention for the media, entertainment, and technology industries, the IBC is the most important meeting place for professional people to gather and exchange ideas and learn about the industry’s latest innovations.
The convention is an interactive expo, along with conferences and networking, all playing an important part in shaping the future of broadcasting and media technology. The strength of the IBC is its ability to bring together and diversify groups of stakeholders, allowing for common understanding and collaboration, and therefore furthering corporate interests.
How Successful is IBC Amsterdam?
On the successes of IBC 2025, what speaks to us are the lessons in the event’s reach and worthiness for attendance:
Attendance and Exhibitors Rise: In IBC 2025, the event recorded 45,085 delegates from 170 countries, more than 2,000 from a year prior. Some 1,350 exhibitors, including about 150 new exhibitors, presented innovations across 46,000 square meters of the show floor. Such a steady rise bears the mark of IBC’s positioning as a world marketplace.
Diverse and Comprehensive Content: The convention covered a wide range of issues, of which the interest was artificial intelligence and, in some presentations and talks, how AI would evolve from being theory to reality in the media trade. Other topics of interest included 5G, cloud technologies, ad tech, sustainability, and immersive experiences, and it thus presents a well-rounded view for attendees on existing and emerging trends.
Networking and Collaboration Opportunities: Indeed, IBC is a unique environment in that it brings people together, thus creating unmatched opportunities for collaboration and networking. Without a doubt, the great audience and very wide coverage of events create room to cross-fertilize ideas and forge relevant strategic partnerships in order to remain ahead in the speedily transforming face of media.
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