The IWA OutdoorClassics’s dates are out now. It is the world’s largest trade fair for hunting, shooting sports, and outdoor equipment. The 2026 edition named ‘Eyes on Targe’ is scheduled to be held from 26 February to 01 March in Nuremberg. Annually it brings together industry professionals, brands, suppliers, and enthusiasts from across the globe. Since its start in 1974, it has grown into an international event that attracts thousands of exhibitors and visitors annually.
IWA OutdoorClassic covers various products and services, including hunting gear, firearms, ammunition, optics, outdoor apparel, and accessories. Therefore, the IWA OutdoorClassic is more than just a display of the latest and best products. It’s a hub for industry connections, networking, and knowledge exchange. Whether you’re a company looking to expand or a visitor interested in the latest advancements in outdoor equipment, the IWA OutdoorClassics is the place to be.
Reasons Why You Must Participate at IWA OutdoorClassics
Here are some reasons why businesses in the hunting and outdoor industry choose to exhibit at the IWA OutdoorClassics:
The IWA OutdoorClassics attracts visitors and buyers from worldwide. The show gives you a vast, international platform to showcase your products. This global reach helps your brand gain visibility beyond its home markets.
You can increase brand awareness by displaying their products in front of your targeted audience. By being present, you can position yourself as a leading player in the industry, gaining credibility and recognition.
The IWA OutdoorClassics gathers industry professionals, allowing exhibitors to connect with new suppliers, distributors, and partners. This network can be valuable for your future collaborations and business growth.
Companies often use the IWA OutdoorClassics as a platform to launch their latest products. This attracts media coverage, buyer interest, and feedback directly from the market. Hence, it gives you a unique opportunity to gauge initial reactions.
Exhibiting at the IWA OutdoorClassics gives you a clear view of what your competitors are offering. This helps you understand your market positioning and refine your strategies to stay competitive.
IWA OutdoorClassics is an extremely beneficial show if you’re also from the same industry. Therefore, if you are going to participate, you must have an attractive custom exhibition stand designed according to your brand needs and esthetics, with the help of a reliable booth fabricator in Nuremberg.