The following MCB Paris from Beauté Sélection Paris will be held from 13 to 15 September 2025, at Paris Expo Porte de Versailles. It is one of the world’s leading trade fairs for the hairdressing, beauty, and wellness sector. MCB Paris reunites thousands of professionals, salon and barber owners, colorists, spa owners, educators, and product developers. With a world-class exhibition booth builder in Paris like Mavonorm, your stand will dazzle: functional, interactive, and poised to take your position among industry leaders to new levels. Shine at MCB Paris—choose Mavonorm Exhibits for your exhibition stand needs.
Key Benefits of Exhibiting at the Upcoming MCB in Paris
MCB Paris is the venue for launching new haircare product ranges, styling equipment, and skin care technologies. An audience purchasing the newest-from-the-shelf products bestows immediate exposure and media coverage upon exhibitors—great for industry credibility and a successful launch.
Exhibitors interface with salon owners, professional stylists, beauty educators, and spa managers from all over Europe and the world. These are the decision-makers who fuel lead generation, closing of sales, and sustaining relationships—making exhibiting at MCB an excellent go-to-market tool.
Sponsored seminars, in-salon stage demonstrations, and championship competitions are perfect opportunities to mingle with influencers, competitors, and providers of related services. Exhibitors can find new partners to work with and promote each other if they share the stage with famous bakers, colorists, or creators of new products.
MCB Paris leads in beauty and hair trends, from sustainable product innovation to luxury salon services. Exhibitors have the privilege to attend practical workshops and specialist panels, making sure they understand the needs of the customers and innovative technologies that direct product development and marketing strategy.
Joining increases the trust of your brand in an already tough market. With coverage by industry media, beauty bloggers, and business publications, exhibitors generate buzz that extends far beyond the trade show floor. Live and virtual exposure reiterates brand leadership and introduces products to new markets.