Note this on your calendar: From the 22nd to 24th of February 2026, the 101th edition of the MICAM Milan will be staged at the prestigious trade venue Fiera Milano Rho. For decades, industry professionals had placed it among an architecturally fruitful calendar for attending the most prestigious event on high fashion, quality, innovative, and sustainable footwear.
In this hundredth anniversary edition, the fair will go down in history, bringing together global brands, studio designers, buyers, and media to conceive the footwear of tomorrow today. This September, make your MICAM Milano 2026 experience unforgettable with a tailored stand from Mavonorm Exhibits—Europe’s most experienced exhibition booth builder in Milan.
Advantages of Exhibiting at the Upcoming MICAM Milano
MICAM attracts thousands of overseas buyers from department stores to specialty boutiques to give exhibitors unparalleled access to their top decision-makers. Now with 100 editions under its belt, the event continues to be the industry’s number one choice marketplace where exhibitors can establish valuable commercial connections resulting in actual orders and enduring international growth.
Engaging at the MICAM is not just about bargains and deals; it is heavily about connecting. Ample networking events, trend discussions, and co-working places for ideas will allow attendees to interface with suppliers, manufacturers, and creative thinkers.
Being the leading footwear show in the world, it attracts intense media attention, from fashion press to international trade journals, websites, and trend-reporting media. Exhibit companies can maximize this exposure to boost their brand image as style leaders or master craftsmen, or even to go green, to a level of visibility that remains long after the show.
Trends, materials, and consumer behavior down the road are all gauged at MICAM. Exhibitors get access to trend presentations, sustainability forums, and market data to give them a leg up ahead of the competition. This information is priceless for R&D teams, merchandisers, and brand strategists who need to service the consumer of tomorrow.
Even as there is increasing demand for responsible and sustainable footwear, MICAM has dedicated areas that are the focus point for green innovation—e.g., the MICAM Life section. Companies can showcase environmentally sustainable inputs, processes, and circular business models, placing their companies in consonance with the values of responsible consumers and as the leaders of the industry’s green transition.