The PSI trade show is one of the leading and largest exhibitions for the promotional products, incentives, and merchandising industries. It is the largest trade fair of its kind in Europe. Held annually at different locations across Europe the PSI show brings together thousands of industry professionals from around the world. For over 60 years, the PSI has been attracting companies in this industry for various reasons. They come to find new customers, launch products, network, and stay up to date on the latest trends and innovations.
The 2026 PSI show will take place from 07 to 09 January at the Messe Dusseldorf in Germany. Over those 3 days, the exhibition will occupy huge halls spread over thousands of square meters. Attendees can expect to see displays from thousands of exhibitors showcasing their best out of the best. They showcase their latest branded merchandise, promotional items, incentive travel and rewards programs, packaging solutions, and much more. With representatives from over 50 countries in attendance, the PSI is truly an international event. It is a great opportunity for companies both large and small to gain exposure in the European markets.
Benefits of Participating at PSI 2026 Dusseldorf
There are many strong benefits for companies in the promotional products industry to consider exhibiting at the PSI Dusseldorf 2026:
With attendance numbers averaging over 15,000 people, the PSI provides huge exposure to potential new clients and customers worldwide. Exhibiting allows your company to be seen.
The large-scale exhibition is the perfect platform to showcase your newest product innovations and launches to a massive audience of decision-makers in one place.
The PSI facilitates excellent business networking through sponsored events, evening functions, and informal gatherings. You can make valuable connections with industry peers, suppliers, and partners.
By visiting exhibitor booths at the show, you can learn about the latest trends, best practices, and what your competition is up to. This market research helps your businesses stay ahead.
The trade show raises awareness of your company brand and positions you as an industry leader. It portrays you as a serious player in the eyes of the promotional products community.
For global companies, PSI is the perfect launch pad to break into or expand within the massive European markets.
Having a visible presence at PSI results in quality sales leads that can turn into new contracts, projects, and long-term customers for exhibitors. This is why you must partner with a custom exhibition stand fabricator in Dusseldorf to participate in PSI 2026.