Spielwarenmesse, or Nuremberg Toy Fair, is one of the biggest toy fairs in the world. The 75th anniversary in 2026 will take place from January 27 to 31 at the famous Messe Nuremberg. The event attracts the most significant global toy industry individuals, such as manufacturers, retailers, distributors, and media come together yearly under one roof. The previous edition had more than 2,300 exhibitors representing more than 60 countries, showcasing their newest toys, games, creative hobby products, and so on. The event was patronized by trade guests of over 60,000 from 125 nations, thus making it the largest and most important date marked on the toy industry calendar.
Advantages of Attending the Spielwarenmesse 2026
The event has trade visitors coming from more than 125 countries. The 2026 number is expected to exceed 60,000.
Additionally, you can have direct retail and wholesale customers for your new products. The reason behind this is that media coverage during the fair is so high that it leads to maximum pre-orders.
The same is true for networking opportunities, since they will be able to communicate widely with existing and potential partners, distributors, buyers, licensing contacts, etc.
You will be able to follow the trends and see the latest developments of all major global rivals in merely one week.
Showcase your brand to international press and media covering the fair. Gain valuable exposure.
Qualify sales opportunities through in-depth consultations and negotiation of deals and bulk orders.
Attend the conferences and seminars for industry insights along with your stand participation.
If you are planning to join the Nuremberg Toy Fair 2026, choosing the right exhibition stand builder in Nuremberg makes all the difference. Mavonorm Exhibits has experience in constructing stands for several shows in Nuremberg. We understand what you, as an exhibitor, require to succeed at Spielwarenmesse through our extensive fair knowledge. Our professional team provides complete peace of mind for exhibitors from start to finish.