Südback, known as one of Europe’s most important trade fairs for the bakery and confectionery sector, will take place in 2026 at the Messe Stuttgart exhibition center in Stuttgart from October 24 to 27, 2026. Südback has served as a crucial marketplace for bakers, confectioners, suppliers, and innovators, and driving change in the baking, production technologies, shop fitting, and café culture sector has been one of the objectives of the fair. Not only does the event showcase trends and craftsmanship, but it also brings about the creation of business connections and the exchange of knowledge. Thus, Südback, as the leading industry platform, still helps not only the bakery and confectionery businesses in Europe in their growth, modernization, and gaining of competitive advantages, but also the whole industry.
Top Benefits of Participating as an Exhibitor at Südback Stuttgart
Quality visitor profile: Südback is such a place where the decision-makers, master bakers, confectioners, café operators, and investors who are curious about the new products, technologies, and service solutions come. Thereby, exhibitors get access to an audience that is highly targeted and interested in what they have to offer.
Strong presence in the industry: The fact that there will be professionals coming from different parts of Europe and thousands of them attending will make Südback a place where all the new developments in the fields of ingredients, baking machines, shop design, packaging, and digital solutions will be exposed, thus giving exhibitors a unique opportunity for the whole bakery and confectionery sectors.
Marketplace of Innovations: Participating in the event will enable the exhibitors to not only showcase their new offerings but also engage with customers through demonstrations and sampling.
Willingness to create by networking: Distributors, trade associations, retailers, and suppliers will benefit from the opportunity to interact with the busy environment of the fair, which is conducive to the creation of long-term partnerships, and your brand is growing.
Extensive media and brand visibility: Südback now gets the complete visibility for the exhibitors, and it is built around strong press coverage, on-site events, and themed areas, thus enhancing the competitiveness of the brands in the market.
Opportunity to drive sales: Exhibitors will gain the chance to make huge sales, as the interaction with the customers will be direct and the demonstrations will be live, so that the sales of the exhibitors will be significantly increased.
For premium bespoke stand designs and full-service support, Mavonorm, Stuttgart’s reliable exhibition stand builder, is your best bet, and your presence at Südback 2026 will then be professional, alluring, and most importantly, unforgettable.