Europe’s largest and most important annual toy industry trade fair is once again taking place in 2026. The date for Toy Fair London is from 20 to 22 January at Olympia London, historic Olympia London. The British Toy & Hobby Association hosts the fair. As the traditional trade event of the British toy industry, Toy Fair London brings the world’s best toy manufacturers, distributors, licensors, and retailers together in one place. Hundreds of exhibitors annually showcase their newest toys, games, and licensing products for thousands of industry professionals.
The toys and games trade for the UK is a multi-billion-pound trade. Therefore, the Toy Fair creates immense trade opportunities for global exhibitors. The trade fair provides them with an opportunity to unveil new toys and establish useful relationships with the UK and other European and international buyers. By visiting this flagship B2B event from the toys industry, those enterprises gain enhanced brand presence, stay informed regarding prospective cooperation issues, and achieve substantial market knowledge. To represent themselves accurately, the exhibitors need to hire an experienced exhibition stand manufacturer in London.
Benefits for Exhibitors at Toy Fair London
Get face time and meet industry-leading decision-makers from major UK retail chains such as Argos, Smyths, The Entertainer, etc., all at one location.
Make use of the official app and pre-schedule focused meetings with buyers and save time while getting the correct contacts.
Show products to world media and buyers, launch new collections, and IP licensing at the event PR.
Attend interesting panel sessions and thought-evoking workshops by industry leaders.
Get a jump-start by investigating competition at other exhibitor tables and knowing trends.
Meet buyers from other European and global markets to expand biz opportunities.
Valuable feedback from industry experts and trend analysts helps product innovation.
Participation at the Toy Fair London will strengthen your company’s profile as a leader among existing and potential trade partners. Exhibit with a perfect exhibition stand design customized according to you and your brand to attract your audience.