Vitafoods Europe is the largest B2B trade exhibition for dietary supplements, nutraceuticals, functional foods, and drinks in Europe. Now in its 28th year, the 2026 event is scheduled to take place from 05 to 07 May in Barcelona, Spain, at its famous Fira Barcelona Gran Via. Over 22,000 attendees from 160+ countries are expected to participate in the 2026 event.
Attendees come to source new ingredients and finished products, learn about industry trends and regulations, and network with global suppliers and manufacturers. With more than 1300 exhibiting companies, Vitafoods Europe offers an unparalleled opportunity to access the European market and get your brand exposure.
Why is Vitafood 2026 a Must-Attend Show for You?
Several reasons indicate that if you are from the nutraceuticals industry, then you must participate in Vitafoods as an exhibitor. Here are the top reasons:
Reach Target Audience: The show attracts health and nutrition professionals and buyers from retail and e-commerce companies seeking to expand their portfolio. As an exhibitor, you get direct access to your ideal European customers under one roof.
Introduce New Products: Vitafoods Europe provides a launch pad to unveil the latest ingredient innovations and product lines. Attendees are always looking for new ideas, and introducing them at this major event lends credibility to your brand.
Generate Sales Leads: Through pre-scheduled one-on-one meetings, exhibitors often uncover partnership opportunities, importers, and suppliers wanting to represent their brands. Many translate leads into actual sales contracts.
Network with Industry Peers: Attend workshops and seminars to stay abreast of evolving market trends, regulations, and research. Connect with fellow exhibitors, industry organizations, and regulatory bodies to build valuable relationships.
Increase Brand Recognition: When exhibiting at Vitafoods Europe, your company and product catalog get inserted into the online buyer directory, viewed by attendees in advance. Positioning at the show enhances your profile internationally.
With more than 1300 exhibiting companies, Vitafoods Europe offers an unparalleled opportunity to access the European market and get your brand exposure. All you need is an experienced exhibition booth installer in Barcelona.